With Disney+ launching next week, there are still some fuzziness about when some of Marvel top movies would be released on the service. Originally, there were reports that Avengers: Endgame would be dropping in December, about a month into the service’s original launch. Captain Marvel was expected to be on the service at launch. Avengers: Endgame will debut on launch day.
Back in the day, you used to get a press release about stuff like this. However, in this social media age, you can get your information out to the people and media at the same time. Disney dropped the announcement on Twitter this morning. Marvel’s biggest movie Avengers: Endgame will debut on the service on November 12th in the United States, Canada, and the Netherlands. Australia and New Zealand will see it on November 19th.
It was interesting that they wouldn’t launch the movie with their service, especially given that the movie has been out on Blu-ray, DVD, and digital platforms for a while now. Some, idiotically, pointed to the fact that it might cut into revenue, but no one thinks that way anymore. Disney knows that many people will sign up for Avengers films, but the sheer fact that they were holding back may have been a conscious choice of not dumping everything too soon. However, it seems that Disney wants this to be a hit out the gate.
Here’s more on Disney+:
Launching on November 12, 2019, Disney+ will be the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, together, for the first time. From The Walt Disney Company’s Direct-to-Consumer and International segment, Disney+ will offer ad-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service will also be the exclusive streaming home for films released by The Walt Disney Studios in 2019 and beyond, including “Captain Marvel,” “Avengers: Endgame,” “Aladdin,” “Toy Story 4,” “The Lion King,” “Maleficent: Mistress of Evil,” “Frozen 2,”and “Star Wars: The Rise of Skywalker.” The service will launch in select geographic territories, including U.S., Canada, and The Netherlands, followed shortly by Australia and New Zealand, with the expectation to be available in most major markets within the first two-years. Visit DisneyPlus.com to learn more.