The year is almost out and we have another price increase for streaming television. Hulu with Live TV has had a second price increase in less than a year. Starting December 18, Hulu with Live TV price will jump from $44.99 to $54.99. That is nearly a twenty percent increase.
New and existing customers will feel the effects of the increase. New subscribers will feel the pinch in December, while existing customers will see the increase on their next billing cycle. This is the second time Hulu has increased the price for the bundle in less than a year; it previously increased the package from $40 to $45 a month in January. A blog post published by the company today acknowledges that “price changes are never easy to stomach.”
“We know that many people don’t watch live television year-round, so we’ve made it easy for Hulu subscribers to switch back and forth between our plans to best suit their needs,” the blog post reads.
This hasn’t been an easy year for cord-cutters. AT&T’s TV Now has had their second price increase within a year, making them the most expensive service outside of an actual cable service. YouTube TV raised their prices earlier this year to $50 a month. Not all services have been doing well, PlayStation Vue announced last month that they will be shutting down their own television service in January.
Hulu is “actively exploring ways to provide additional, more tailored live TV options to you in the future,” according to the blog post. The goal is to give customers “even more choice and control over their live viewing experience.”
This would give an indication that Hulu is possibly exploring more tailored offerings with less channels. Sort of in the vein of Sling TV, but with local channels. A sentiment reiterated by Bob Iger, CEO of Disney, Hulu’s parent company, when he told investors during the company’s most recent earnings call, “I happen to believe long-term that people will be interested in less channels.”
“It doesn’t mean that they don’t subscribe at all to multichannel services,” Iger said. “But I think the trend will be in the direction of fewer channels rather than as many, or certainly more.”
The more and more streaming television increases cost, the more people will walk away from those options and stick simply with a la carte options like Netflix, ESPN+, Amazon Prime Video, and others. Smaller packages are a good idea, especially when your service moves above $55 a month. Hulu with Live TV has many similar channels, like YouTube TV but saves you $5 a month.